What this policy covers
This Cookie Policy explains how SAVESOMEGREEN LTD (company number 06604241), trading as Smiley Starfish, uses cookies and similar browser storage on smileystarfish.co.uk.
We use a small amount of necessary storage so the site and its privacy controls can work. Google Analytics is optional and is loaded only if you actively choose Allow analytics.
What are cookies and similar storage?
Cookies are small text files stored by your browser. Websites can also use browser storage such as localStorage. Both can remember information between pages or visits. Some storage is necessary for a requested function; other storage, such as analytics, requires your choice.
Necessary consent storage
The following storage is used to remember and manage your cookie choice. It is not used for advertising or behavioural profiling.
| Item | Type | Purpose | Typical duration |
|---|---|---|---|
smiley_cookie_consent_state | Browser localStorage | Remembers whether you chose necessary-only or allowed analytics, together with the consent-policy version. | Until browser storage is cleared or the consent state is replaced. |
smiley_cookie_consent_id | Browser localStorage | Stores a random consent identifier used to support the anonymous consent record. | Until browser storage is cleared. |
smiley_cookie_consent | Cookie fallback | Provides a fallback copy of your consent preference if localStorage is unavailable or cannot be used. | Up to 180 days. |
Anonymous consent record: our consent system can keep a server-side record containing only a random consent ID, your choice, the policy version, the site hostname and a timestamp. It does not record your IP address, user-agent or browser fingerprint. The standard retention period is up to 24 months.
Optional Google Analytics
If you choose Allow analytics, Google Analytics may use cookies such as:
| Cookie | Purpose | Typical duration |
|---|---|---|
_ga | Helps Google Analytics distinguish browser instances and measure site usage. | Typically up to 2 years, subject to browser restrictions and Google settings. |
_ga_* | Helps maintain Google Analytics session and measurement state for this site. | Typically up to 2 years, subject to browser restrictions and Google settings. |
Analytics can help us understand things such as which pages are visited, how visitors move through the site, approximate geographic area, device/browser information and general traffic sources. We use that information to understand whether the site is useful and where it can be improved.
For users in the UK, Google states that Google Analytics does not log or store individual IP addresses. IP information is used to derive coarse location information and is then discarded before it is logged.
We do not enable Google Analytics advertising storage, ad personalisation or behavioural advertising through our consent system.
Analytics is off until you choose it
On a first visit, analytics storage is denied by default. Choosing Necessary only keeps Google Analytics disabled. Choosing Allow analytics permits the analytics script and related storage to operate.
If you later withdraw analytics consent, our consent system stops analytics and attempts to remove the common Google Analytics cookies used by this site.
Changing your choice
You can change your decision at any time using the site’s permanent Cookie settings control. Withdrawing analytics consent is intended to be as easy as granting it.
You can also delete cookies or localStorage through your browser settings. If you clear the necessary consent storage, the website may ask you to make a cookie choice again.
Third-party services
Google Analytics is provided by Google. If you allow analytics, Google’s own privacy and data-processing terms also apply to the information it receives. You can read more in Google’s privacy information at Google Privacy & Terms.
Changes to this policy
We may update this Cookie Policy when the site, our cookie controls or the services we use change. A material change to the consent policy can require visitors to make a fresh choice.
Contact
If you have a question about our use of cookies or analytics, email mail@smileystarfish.co.uk. For information about how we handle personal information more generally, see our Privacy Policy.
